The American Film Institute (AFI) is making their film festival screenings available to anyone for free. They claimed that they are the first film festival to be utilizing this model but methinks the Los Angeles Film, Fashion and Art Fest beat them to it.
Anyway, this is a great model because of the recession. This is a fantastic opportunity for advertisers to appeal to the public without pandering. Ever since Audi sponsored the free tickets, I’m warming up to the German manufacture and am forgetting about Volkswagen’s past ties with the Nazis.
Second reason why this is a great model is accessibility. Anyone can go up and ask for tickets. This is how you hook in viewers especially the young ‘uns. This is how you tear their eyeballs away from the sub-par films that is your Epic Movie and onto good ones like The White Ribbon or Police, Adjective.
Hopefully other film festivals will pick up this trend.
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